Relationship Management

Customer Relationship Management (CRM) is a widely used strategy to manage interactions with business clients, customers and sales prospects. It's about using technology to organize, automate and synchronize business processes, mainly sales activities, but also for marketing, customer service and technical support. The overall objectives are to find, attract and capture new customers, develop and retain businesses already have it, encourage old customers to come home, and reduce marketing costs and customer service. Describes customer relationship management strategy of a company's business, including customer interface at the departmental level and other departments